DSH canvases · five sheets · free to download

Canvases that make the room argue about the right thing

Five one-page tools I run in workshops, with founders and with my own products: category design, empathy, competitive scoring, UX strategy and AI agent design. Each one is free as a watermarked A3 PDF with a quick guide. The pack has them clean, in 4K for Miro, with the full walkthroughs.

See the five canvases The Canvas Pack · £49

The collection

Five canvases, one method

They chain. Empathy feeds the story matrix; the matrix feeds category design; category design and UX strategy share a user; the agent canvas starts with empathy and ends with an integration plan. Run one, or run the sequence.

90 minutes · Strategy

The Category Design Canvas

Stop competing in someone else's category. Name your own.

45 minutes · Research

The Empathy Canvas

Four rings from what they see to what they feel.

60 minutes · Research

The User Story Evaluation Matrix

Score every competitor against the stories your user actually has.

90 minutes · UX

The UX Strategy Canvas

The clever “how” between a business goal and a design team.

2 hours · AI

The AI Agent Design Canvas

Design the person first. Then the agent that serves them.

Get them

Free, or the pack

Free edition

Every canvas, watermarked£0

Complete prompts and layout, A3 PDF plus a two-page quick guide for each. Download from each canvas page. No email required.

All five canvases at A3
Quick guide for each
Free to run in your company and with clients

Pick a canvas ↑

The paid pack

The DSH Canvas Pack£49 · one-off

All five canvases, clean and print-ready, with the full walkthrough guides. Buy once, use it in every workshop you ever run.

All five canvases as clean, print-ready A3 PDFs — no watermark
4K PNG of each canvas for Miro, FigJam, Figma and Notion
The full walkthrough guide for each canvas: box-by-box prompts, a worked example, a facilitation agenda and the mistakes to avoid
Free updates when a canvas gets a new version

Buy the Canvas Pack — £49 →

Secure checkout by Lemon Squeezy. Instant download. VAT handled at checkout. Single-team licence — run it on your company and your clients, don't resell it.

How they were made

Built in rooms, not in a template library

Each canvas started on a whiteboard in a real session — client workshops, founder sessions and my own products — and was cut down until the boxes people skipped were gone and the boxes they argued about were bigger. The prompts are the questions I actually ask. The order is the method.

Want it run, not just read?

I facilitate these

Half-day and full-day sessions for product teams and founders, in London or on video, in English or Spanish. The FLYWHEEL and REWIRED workshops sit alongside them.

Workshops and speaking →